Ryan Baker, Business in Practice instructor

Ryan Baker

Principal, Strategic Accounts | Amazon Web Services

Ryan Baker has been in sales, management, and business development for over 20+ years. He has an extensive background in technology, cloud computing, healthcare, higher education & academic medicine. Working for companies such as Amazon, Varian, Johnson and Johnson and Novartis, he has learned how important networking is bothpersonally and professionally. Ryan has a BA and MBA from the University of New Hampshire and lives in Portsmouth with his wife and two children.

Intro to Business Networking & Social Selling

In this course, students will learn about the art of social selling & networking in today’s business environment. This sales technique enables better lead generation, prospecting and eliminates the need for cold calling. Building and maintaining relationships is easier within the network that you and your customers’ trust. Social selling allows sales professionals to target prospects and virtually establish rapport with their customers. Throughout this course you will learn how to use social media platforms (such as LinkedIn) to drive sales and expand your business network. Social selling is a trend that would have gained popularity with or without the pandemic. Sales/business professionals who utilize social selling best practices will see sustained advantage for many years to come.