Course DevelopmentCourse Development 2.00% Complete1 of 7 First Name Last Name Tentative Course Name Course Narrative Descriptions: Successful businesses don't just explain what their products and services do. They create a story to show why customers need them. This course will outline the fundamental elements of business storytelling and the important role it plays in branding, public relations, marketing, and securing financing. It will examine how word choice, images and even colors create a brand's story, and how public speaking techniques can elevate a product pitch into a memorable story. Students will learn the basic building blocks of traditional storytelling and how these elements are used to create connections with customers. To put these concepts into practice, students will create a brand's story and then tell it through social media posts, in an advertising campaign, and an oral presentation aimed at potential investors. Students will also write and share a personal business story based on their own experiences designed to tell in job interviews or when launching their own business.The course concept is to explore and learn how business professionals design experiences for various audiences. Creating memorable and valuable experiences is a major strategic initiative for every company across every industry. Starting from the big picture goals and objectives of why companies do this, to the detailed goals for real life program scenarios and how companies execute and measure the success of an experience program are all important for future business professionals to learn and understand. The goal for the course is to provide students the opportunity to learn the basics about corporate experiences and take a deeper dive to envision their own role in participating in these experiences in their future in the business world.This course is structured in a way for students to build on their skills of critical thinking, leadership, and dealing with ambiguity. Students will be given data from real companies and be asked to implement a solution to a problem. This will require the students to reflect on knowledge from previous core curriculum, current events, and new tools and technology. This course will focus on sustainability and how it relates to Procurement by granting students the freedom to be innovative and creative while creating a professional presentation and business plan at the end of the semester.This course will provide an overview of the importance of economic development within a community and how redevelopment projects play an important role in preserving the economic health of a community. Students will be exposed to Economic Development and how it's practitioners prioritize projects best suited to meet the mission of the organization. Students will then experience the different steps associated with bringing a chosen project to completion.xxx If you are human, leave this field blank. Next
