Beth LaMontagne Hall
Founder & Content Strategist, Good Content
Beth LaMontagne Hall is the Founder and Content Strategist at Good Content, a content marketing company based in Portsmouth, NH. During her 20 years in the field of communications she has held a wide variety of roles, including reporter and columnist, political blogger, copywriter, corporate communications specialist, content manager and most recently as the producer and host of the live storytelling show Long Story Short, held quarterly at 3S Artspace and aired on New Hampshire Public Radio.
Course Description: Business of Storytelling
Successful businesses don’t just explain what their products and services do. They create a story to show why customers need them. This course will outline the fundamental elements of business storytelling and the important role it plays in branding, public relations, marketing, and securing financing. It will examine how word choice, images and even colors create a brand’s story, and how public speaking techniques can elevate a product pitch into a memorable story.
Students will learn the basic building blocks of traditional storytelling and how these elements are used to create connections with customers. To put these concepts into practice, students will create a brand’s story and then tell it through social media posts, in an advertising campaign, and an oral presentation aimed at potential investors. Students will also write and share a personal business story based on their own experiences designed to tell in job interviews or when launching their own business.